Megafon is a major mobile operator that has grown into a huge ecosystem, which includes not only Megafon but also the Yota sub-brand.
project goals
Combining two brands into a single mobile application interface;
Creation of accessible and understandable navigation between sub brands;
Search for a visual style that will be understandable to both young and mature product audiences;
Increase conversion to SIM card design.
my role
I worked on the project as alead designer, creative designer and producer.
My task was to develop a design concept, set tasks for the product designer, graphic designer and motion designer, as well as to present the concept to the client.
