making unique web ux&ui
Bp shop — An online flower shop with an emphasis on low prices and the absence of intermediaries between the logistics company and the customer.
my role
I worked on the project as an art director and product designer:
I assembled a design team, conducted an audit of the current UX, developed a ui concept, branding, and photo production for the products.
project goals
Create a visual style from scratch;
Create an online store interface;
Work out the navigation;
Increase brand credibility;
Improve the checkout experience.
When creating the identity, we aimed for a bold, aggressive and recognizable image that would reflect the brand's position and at the same time look elegant. Using bright colors, patterns, and phrases, we came to what we wanted, namely, you can buy beautiful things for little money.
When developing the interface, the main focus was on working out user paths, where we tried to achieve an easy process of arranging and buying bouquets, while making each step something like a "story"
production
bikbaev Almir
photographer
stylist
product design
bikbaev Almir
graphik design
